Growth and CRM Manager
Marketing
Germany or Remote in the EU
Start date: Q1 ASAP
Your Position
KITRO is looking for an experienced CRM & Growth Manager (Mid/Senior level) to scale our marketing and sales engine, with a strong focus on inbound growth. In this role, you’ll work closely with the Head of Marketing to manage, optimize, and learn across the full funnel, from traffic acquisition to lead conversion–while owning our CRM. This is an ideal role for someone with extensive hands-on experience and expertise who wants to grow in responsibility and ownership, and ultimately wants to drive measurable impact.
Responsibilities
Growth:
Manage demand-generation and lead-capture initiatives across the full inbound funnel.
Launch, monitor, and optimize end-to-end campaigns across paid media channels (LinkedIn, Meta, Google), in collaboration with the Brand & Content Manager.
Identify and test emerging acquisition channels (e.g., Reddit,...) to diversify lead sources.
Own website conversion rate optimization—running experiments on landing pages, forms, CTAs, and user journeys to maximize lead capture
Create frameworks for budget allocation, channel evaluation, and performance tracking.
CRM:
Own HubSpot as our only main source of truth: overseeing architecture, data quality and governance, automation workflows, and scalability.
Manage integrations with ad platforms, analytics tools, and sales systems to ensure seamless data collection and attribution.
Own newsletter strategy and execution, managing audience segmentation and performance optimization.
Lead new CRM initiatives (i.e. scoring models).
Build and maintain dashboards and reporting, translating data into actionable insights for leadership and cross-functional teams.
Serve as the go-to support and training resource for internal HubSpot users.
Skills & Qualifications
5-7 years in growth marketing, demand generation, or CRM roles (B2B preferred)
Languages: Fluent in English.
Deep expertise in HubSpot and good practical knowledge of paid media platforms (Meta, LinkedIn, Google Ads).
Proficiency with analytics and tracking tools (Google Analytics, Google Tag Manager, attribution platforms).
Strong analytical mindset with hands-on experience in data-driven decision-making.
Independence, proactivity, growth mindset, and desire to find improvements.
What we offer
A hands-on, impact-driven role where your work directly shapes the future of the company
A startup culture that’s serious about results but we don't forget celebrate progress, laugh often, and learn fast
Quarterly team meetups at our Zurich HQ to reconnect, align, and enjoy real face time with all our colleagues
A collaborative, purpose-driven team that values trust, transparency, and learning from mistakes (as long as we don’t repeat them)
Your turn! How to apply
We'd love to learn who you are and why you would like to join our team. Therefore, please upload your CV and a two-minute video using Loom introducing yourself and why you want to join KITRO HERE!! Feel free to get creative!
Next Steps
Once we've received your complete application allow for a few days for us to review it and get back to you.
Submit a 1-2min Loom video along with your CV.
Screening call with HR
Technical assignment
Technical call with Jessica
Personality and value alignment test
Final interview
Summary
Location: Germany or remote in Europe
Start date: Q1 ASAP
Duration: Unlimited contract, Full-Time
Language: Fluent in English, and German or Spanish is a plus